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一、中国休闲度假旅游发展的市场制约因素旅游市场是指一个国家或地区的旅游业或旅游企业为使自己的产品获得和保持市场并将自己的全部产品推向这些市场的全部活动,具体讲包括市场调研、产品的设计与开发、推销宣传、营销工作的检查和评价等一系列周期性的活动。而通常我们对市场的研究从两个方面,即供给和需求来进行。二、中国休闲度假旅游发展的市场制约因素(一)旅游供给(1)自然资源与环境:1、自然资源是旅游产品的生产基地,也是旅游目的地供给的首要内容,是指任何地区可以给游客提供使用和享受的自然资源,如地形、水资源等。我国有着丰富的自然资源,由于自
I. Market Constraints on Leisure Tourism Development in China The tourism market refers to all the activities of tourism or tourism enterprises in a country or region in order to obtain and maintain their own products and to bring all their products to these markets. Specifically, Including market research, product design and development, marketing, marketing, inspection and evaluation of a series of periodic activities. And usually we study the market from two aspects, namely, supply and demand. Second, the tourism development of China’s leisure and vacation market constraints (A) the supply of tourism (1) natural resources and environment: 1, natural resources is the production base of tourism products, but also the primary content of tourist destinations, refers to any area can give Visitors to use and enjoy the use of natural resources, such as topography, water resources. Our country has a wealth of natural resources, due to its own