保险行业“新国十条”强调了创新对行业发展的作用。目前业内已经存在多样化的保险付费方,而互联网行业中由广告主作为第三方进行付费的模式已经非常成熟,因此保险产品也可以尝试使用广告主作为第三方进行付费的模式。此种模式存在获得客户信息充分、较高的保额提升营销成果、业内空白等优势,但也存在监管风险、客户对信息泄露的忧虑、亏损等的风险。 Insurance industry “New Country 10 ” stressed the role of innovation in the development of the industry. There is already a wide variety of insurance payers in the industry, and the internet industry where advertisers are already paying as third parties is already well established, so insurance products can also try advertisers as a third-party payment model. This model has the advantages of obtaining sufficient customer information, higher guarantee sum, improving marketing achievement and industry vacancy. However, there is also the risk of regulatory risk, customer’s worry about information leakage and loss.