任何一家刊物都希望赢得读者,即都追求博众的效果。但如何去实现博众的效果呢?我们可以这样说,除开那些不足取的以迎合读者的某种低级欣赏趣味来实现的博众效果外,一切健康的积极的博众效果都要依靠编辑的非从众意识去实现。我们知道,思想、理论、真理的传播史一次次地证明了:新颖的思想、理论,刚诞生的真理,开始总是难以为大多数人所接受,这是由于人的思维活动概念守恒性的负效应以及社会习惯势力(一种从众意识)的作用。编辑作为社会文化生产的组织者,只有具有非从众意识,才能积 Any one publication want to win readers, that is, all the pursuit of public effects. But how to achieve the effect of Bozhong? We can say that, except for those who lack enough to meet some of the readers to enjoy a low-level appreciation of the public to achieve the effect of public health, all the positive effect of public health must rely on editing Unconsciousness to achieve. We know that the history of the spread of thought, theory, and truth proves time and time again that new ideas, theories, and just-born truths are beginning to be hard to embrace for most people due to the conservation of the concept of human thinking activities Negative effects and social habits of power (a kind of public awareness) role. As an organizer of social and cultural production, editors can only plot if they have non-subjective awareness