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台州民营出口企业是台州经济发展的重要支柱,然而中小民营出口企业品牌影响力普遍较弱,很多企业都是贴牌或代加工生产,严重影响了企业的长远发展。在后金融危机时期,实施企业品牌营销策略是台州民营出口企业通向全球市场的通行证,经营品牌、培育品牌,是促进台州民营出口企业长远发展的重要途径。本文就台州民营出口企业如何选择和实施品牌营销策略进行深入的探讨,以期帮助企业在后金融危机时期走出营销的困境。
Private exporters in Taizhou are an important pillar of economic development in Taizhou. However, the brand influence of small and medium-sized private exporters is generally weaker. Many enterprises are OEM or on behalf of the production, seriously affecting the long-term development of enterprises. In the post-financial crisis period, the implementation of corporate brand marketing strategy is a passport for private export enterprises in Taizhou to the global market. It is an important way to promote the long-term development of private export enterprises in Taizhou. In this paper, private export enterprises in Taizhou how to choose and implement brand marketing strategy in-depth discussion, with a view to helping enterprises out of marketing in the post-crisis financial crisis.