“北大方正要成立康柏事业部!”这多少让人有些意外!虽然北大方正1998年不断做机构调整,但这一举动仍让人关注,理由有二:首先,方正是以技术创新为主而非营销见长,人们心理上总期望它能有很好的技术形象;其次,康柏代理业务在国内已开展得相当不错,几家因代理康柏而蜚声 IT 的公司早已由虫变 “Beijing University Founder is setting up the Compaq Division!” This is somewhat surprising. Although Beijing University Founder continued to make institutional adjustments in 1998, this move is still attracting attention for two reasons: First, it is based on technological innovation. As opposed to the knowledge of marketing, people always expect it to have a good technical image. Secondly, Compaq’s agency business has been carried out quite well in China. Several companies that have been convinced of Compaq’s reputation for IT have already been transformed by insects.