随着“四个自信”国策的提出,文化市场的建设与繁荣日益成为人们关注的重点。作为文化市场的一个重要分支,电影市场日益受到投资人的重视,大量的资本和人才的涌入其中,极大的繁荣了影视文化的建设。本文将从网络微电影的角度切入,尝试分析影视文化市场建设对社会文化大繁荣的积极意义。 With the proposition of “four self-confidence” and “national policies,” the construction and prosperity of cultural markets have increasingly become the focus of attention. As an important branch of the cultural market, the movie market is increasingly valued by investors, a large number of influx of capital and talent, greatly prospered the construction of film and television culture. This article from the perspective of the network micro-movie, try to analyze the film and television cultural market construction of social and cultural prosperity of positive significance.