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中国培养的姚明,还是那个身长2米26的姚明,但这个大男孩一到美国NBA,身价就急剧攀升,超过1亿人民币。放着这样的“提款机”不好好开发,却让美国人挣了大钱,着实有理由让姚明的“娘家”——CBA(中国篮球职业联赛)沮丧一阵子。 2004中国奥运军团的雅典辉煌,2008北京奥运的逼近,又在中国掀起新一轮的体育热。面对体育带来的巨大营销商机,CBA再也坐不住了。今年4月,CBA率先发力,全面模仿NBA赛制。9月,又克隆NBA赛事的体育营销法则,引入国际体育专业机构拓亚公司管理赛事,请来法国阳狮集团旗下的实力传播公司推广CBA,包装体
Yao Ming, China’s training, or that Yao Ming, 2 meters in length 26, but the boy to the United States NBA, the value of a sharp rise in more than 100 million yuan. Putting such “ATM ” is not well developed, leaving Americans to make a lot of money, there are indeed reasons for Yao Ming “maiden ” - CBA (Chinese Basketball League) depressed for a while. 2004 China Olympic Games brilliant Athens, 2008 Beijing Olympic approaching, but also in China set off a new round of sports heat. In the face of huge marketing opportunities brought by sports, CBA could no longer sit still. In April of this year, CBA took the lead in power and fully imitated the NBA competition system. September, but also cloned the NBA sports marketing rules, the introduction of international sports organizations Tuoya management events, please come to the French Publicis Corporation’s strength of the spread of CBA companies to promote the package