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经济的高速发展和市场竞争的激烈化,使得名牌战略的实施刻不容缓。本文主要介绍了名牌和名牌战略的基本概念以及实施的重要性,并在分析我国名牌战略发展现状的基础上,总结我国目前存在的问题并提出相应的对策建议。
The rapid economic development and fierce market competition, making the implementation of brand-name strategy without delay. This paper introduces the basic concepts of brand-name and brand-name strategy and the importance of its implementation. Based on the analysis of the status quo of the development of brand-name strategy in our country, this article summarizes the existing problems in our country and puts forward corresponding countermeasures and suggestions.