大别山有着得天独厚的旅游资源,但品牌知名度却较低,营销推广力度薄弱。基于此,本文对大别山旅游区域的营销现状进行了深入研究,提出了社会化媒体营销在旅游业中的运用情况及意义,针对对大别山区域旅游品牌的推广有针对性的提出了相应策略。 Dabie Mountain has a unique tourist resources, but brand awareness is low, marketing efforts are weak. Based on this, this article has carried on the thorough research to the marketing present situation of Dabie Mountain tourism area, proposed the social media marketing application in the tourism industry and the significance, and proposed the corresponding strategies for the promotion of the Dabie Mountain area tourism brand.