论文部分内容阅读
电视新闻一瞬即逝,它不象报纸新闻那样可以用大块的版面和醒目的标题引起读者注意。所以,一条电视新闻能否吸引观众,除了画面因素以外,新闻的导语能否新鲜活泼、引人入胜,给观众以正确的引导,是一个重要的问题。电视新闻导语,没有固定的模式,它是根据新闻的主题、内容决定的。一条好的电视新闻导语应该准确生动、简练明快、通俗易懂,并能和画面紧密配合。同其他新闻传播工具相比,电视新闻是以快、短、活、声画并茂见长的。目前,国内播出的电视新闻平均一分钟一条,约二百字。如此短的消息,是不能有
TV news fleeting, it is not like the newspaper news that can be used to block the page layout and eye-catching titles to draw the reader’s attention. Therefore, whether a piece of television news can attract the audience or not, apart from the picture element, it is an important question whether the lead of news should be fresh and lively, attractive and lead the audience correctly. TV news guide, there is no fixed pattern, it is based on the theme of the news, the content of the decision. A good TV news guide should be accurate and vivid, concise and lively, easy to understand, and can work closely with the screen. Compared with other news media, TV news is quick, short, live and well known. At present, the television news broadcast on the domestic average of one minute, about two hundred words. Such a short message can not be there