论文部分内容阅读
在餐饮业整体遭遇寒流的形势下,高档餐厅业绩一蹶不振,有些高端餐厅甚至已经倒闭,而中低端餐厅受原材料以及租金、人工、成本上涨的困扰,日子也并不好过。以国内知名餐饮品牌湘鄂情来看,自从支撑盈利的高端餐饮业形势发生剧变后,湘鄂情一直在调整餐饮主业的方向和步伐,企图在国内走并购路线占领区域优势品牌,同时将湘鄂情这一高端品牌输出海外。在这种哀鸿遍野的市场环境下,总会有顽固分子在劣势下实现华丽逆袭——雕爷牛腩应运而生。
In the restaurant industry as a whole encountered the cold situation, the performance of high-end restaurants sluggish, some high-end restaurants have even closed down, while the low-end restaurants subject to raw materials and rent, labor costs rising costs, the days are not too bad. With the well-known catering brands in Hunan, Hubei and Hubei conditions, since the situation of high-end catering industry to support profitability drastic changes, Hunan, Hubei and Hubei Province has been adjusting the direction and pace of the main restaurant industry in an attempt to dominate the regional mergers and acquisitions line occupying the region, at the same time, Brand output overseas. In such a devastated market environment, there will always be stubborn elements to achieve a glorious counterattack under the disadvantage - carving hand-made sirloin emerged.