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渠道力正受到空前的重视,电商的繁荣是其典型表现。只可惜现在的电商,肯踏踏实实经营渠道的少之又少,反而是几个品牌房产公司自己的渠道管理可圈可点。在自媒体被普遍接受之后,自渠道也日益受到重视。以前,房产营销是有标准动作的。大致是这样:1.开盘前半年,出形象广告,杭州各主流平面媒体刊登一遍;2.半年一次房交会,布展上争奇斗艳,强化项目调性;3.把意向客户集中起来,召开产品说明会;4.开盘前各大媒
Channel power is being given unprecedented attention, the prosperity of e-commerce is its typical performance. Unfortunately, the current electricity supplier, willing to get down to business real little, but a few brand real estate company’s own channel management remarkable. Since the media is generally accepted, since the channel is also increasingly valued. In the past, real estate marketing is a standard action. This is roughly the case: 1. The first half of the opening, the image of advertising, Hangzhou, the mainstream print media published it once again; 2 half a year Housing Fair, the exhibition contests, to strengthen the project tonality; 3 the intention of customers together to hold product briefings ; 4 before the opening of the major media