品牌所有者深知获得正确的颜色与选对颜色一样重要。创作灵感只是第一步:随着供应链全球化程度越来越高,真正的挑战在于如何在不同地区和工作流程间忠实传递创意和品牌标识。本文探讨现今品牌所有者和印刷专业人士所面临的难题,如何确保从灵感到输出,从概念到消费者 The brand owner knows that getting the right color is as important as choosing a color. Creative inspiration is just the first step: As the supply chain becomes more global, the real challenge is how to faithfully deliver ideas and brand identity across regions and workflows. This article explores the challenges faced by today’s brand owners and printing professionals and how to ensure that everything from inspiration to output, from concept to consumer