面对变化莫测的市场,企业要谋求长期稳定的发展,必须制定独特的具有创造性的营销策略。国内外许多优秀企业的实践证明,企业营销策略不能尾追和摹仿,只有在洞察环境变化并掌握企业优势的基础上,摆脱传统思维的束缚,灵活机动地构思,才能创造出适合本企业行之有效的营销策略。一、从竞争取向转向非竞争取向市场竞争增强了企业的活力,促进了经济的繁荣,但也使许多企业频繁地产品更新换代,大量的广告宣传,巨额的 In the face of unpredictable markets, companies must develop unique and creative marketing strategies in order to seek long-term and stable development. The practice of many excellent companies at home and abroad has proven that corporate marketing strategies cannot be pursued and copied. Only on the basis of gaining insights into environmental changes and mastering the advantages of the enterprise, can they be creatively adapted to the company’s proven ability, freed from the constraints of traditional thinking and conceived in a flexible and mobile manner. Marketing strategy. 1. From competition orientation to non-competitive orientation Market competition has enhanced the vitality of enterprises and promoted economic prosperity. However, it has also caused many companies to update their products frequently, and has a large amount of advertising.