山西省地处内陆,是一个经济欠发达、尤其是轻工业产品相对滞后的省份。山西日报虽然以其政策性强、可信度高、信息量大、覆盖面广等优点,深受广大读者好评,但广告收入却一直在低水平上徘徊。80年代初,山西日报的广告收入只有一、二百万,到1996年,营业额也只有1800万元,这种现状,严重制约着报社经济的发 Located inland, Shanxi is an economically underdeveloped province with relatively laggard output of light industrial products. Shanxi Daily, though its policy-oriented, high credibility, large amount of information, wide coverage and other advantages, praised by readers, but advertising revenue has been hovering at a low level. In the early 1980s, Shanxi Daily’s advertising revenue was only one to two million. By 1996, the turnover was only 18 million yuan. This situation severely restricted the economic development of the newspaper