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发展跨境电商,企业选择和实施地区特色的运营模式是非常关键的。同时,怎样在区域形成一定的聚力,打出区域品牌也是地区跨境电商发展中考虑的重要因素。本文基于延边地区跨境电商发展现状,选取代表性的企业进行运营模式的分析,提出延边地区发展跨境电商的若干个建议。
The development of cross-border e-commerce, business choice and implementation of regional characteristics of the operating model is critical. At the same time, how to form a certain cohesion in the region, playing a regional brand is also an important factor in the development of cross-border e-commerce in the region. Based on the current situation of cross-border e-commerce development in Yanbian area, this paper selects the representative enterprises to conduct the analysis of the operating mode and puts forward some suggestions on how to develop cross-border e-commerce in Yanbian.