目前,越来越多的美国消费者钟情于海尔冷柜。众所周知,在美国市场,惠而浦、GE等大家电企业生产的冷柜已够多够好的了,早已扎下了“铁打的营盘”,几乎垄断了美国冷柜市场,要挤进这样的市场谈何容易!海尔的秘诀何在? 一句话,海尔人是按照海尔的市场开发理念,重做了一块可以自己享用的“蛋糕”。 “做蛋糕”是海尔市场开发理念——创造市场的形象说法。海尔认为,如果把市场比作一块蛋糕,海尔不能过分地“蚕食”现有的蛋糕,而是要另做一个蛋糕独自享用。这 At present, more and more American consumers love the Haier freezer. As we all know, in the U.S. market, refrigerators such as Whirlpool and GE have produced enough freezers. They have already taken a “iron plate” and almost monopolized the U.S. freezer market. It is easy to squeeze into such a market! What is the secret? In a word, according to Haier’s concept of market development, Haier remade a “cake” that he could enjoy. “Do cake” is Haier’s market development concept - the image of creating a market. Haier believes that if the market is likened to a piece of cake, Haier cannot excessively “erode” existing cakes. Instead, it must make another cake to enjoy alone. This