小孩子的思维跟我们的相反,他们没有生活上的逻辑。当初《奥比岛》的房间没设计洗手间,美术组画了浴缸后,策划组说装不了。美术组说要不你放到商店里,大不了他不买。结果那一星期里,销量最高的就是浴缸。小孩觉得浴缸漂亮、好玩,就把它买回来放在床边。2008年,我们经历过很多类似的产品研发后,悟出了一个道理:我们自认为了解孩子,其实不了解,或者了解得很肤浅。当我们面对的用户跟我们自己不是同一类人时,一定要相信自己是愚蠢的,要听孩子的。 Children, contrary to us, have no logic in their lives. The original “Obi Island” room did not design the bathroom, art group painted bathtub, planning group that can not be installed. Art group said you or not in the store, big deal, he did not buy. Results that week, the highest sales is the bathtub. Children think bathtub beautiful, fun, put it back on the bed. In 2008, we experienced a lot of similar product development, realize the truth: we think we know the child, do not understand, or know very superficial. When the users we face are not the same kind of people as ourselves, be sure to believe that you are stupid and listen to your children.