所谓公共关系是社会组织塑造组织形象,通过传播、沟通手段来影响公众的科学与艺术,公共关系活动的根本目的就是塑造组织形象,而组织形象就是公共关系理论的核心概念,是贯彻公共关系理论与运作的一条主线。社会组织通过传播、沟通手段影响公众。公共关系的主体是社会组织,客体是公众。手段是传播沟通。换而言之,社会组织、传播沟通、公众是构成公共关系的三大要素。公共关系是一门科学,也是一门艺术,它是科学与艺术的统一体。 The so-called public relations are social organizations that shape the organizational image and influence the public’s science and art through communication and communication. The fundamental purpose of public relations activities is to shape the organizational image. The organizational image is the core concept of the public relations theory and is the implementation of public relations theory. One main line with working. Social organizations influence the public through communication and communication. The main body of public relations is the social organization and the object is the public. Means to spread communication. In other words, social organizations, communication and public communication are the three major elements of public relations. Public relations is a science and an art. It is the unity of science and art.