文章以中国之声特别报道《致我们正在消失的文化印记·方言篇》为例,分析了其何利用微信公众平台开创广播新闻类节目与听众互动的新方式。主要体现在:未播先互动,提前为节目造势;适当改编原报道,加入互动环节;积极回应听众呼声,及时调整节目安排。但类似的互动并未常态化、固定化,传统广播媒体与新媒体融合的探索仍然有较大的发挥空间。 Taking the Voice of China Special Report, “Cultural Indications and Dialects”, which is disappearing, as an example, the article analyzes how He created a new way of interacting with audiences through the WeChat public platform. Mainly reflected in: did not broadcast the first interaction, in advance for the program momentum; appropriate adaptation of the original report, to join the interactive session; respond to the voices of listeners, timely adjustment of program arrangements. However, similar interactions have not been normalized, and the exploration of the integration of fixed broadcasting and traditional broadcasting media with new media still has more room for development.