桑志勇:掌握视频时代的营销策略

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如今各类屏幕越来越多地占据了我们的时间与空间,视频当仁不让成为品牌与消费者天然、生动、有效的沟通语言。但对于本土企业而言,视频营销仍然是摸着石头过河,当数千万的费用投放到视频上却没有泛起多少涟漪时,我们不禁思考,它们究竟浪费在哪儿?一些本土企业在做视频投放时,选择了全国通投这样模糊分散的投放形式,却发现广告不知道投放到哪里去了,为什么看不见广告?其实,当一、二线城市的优质流 Nowadays, more and more screens of all kinds occupy our time and space. The video does not mean to become a natural, vivid and effective communication language between brands and consumers. But for local businesses, video marketing is still a stone’s throw across the river. When tens of millions of videos are put on the video without any ripples, we can not help but wonder where they are wasted. Some local enterprises are doing Video delivery, the choice of the country through the vote such a fragmented delivery, but found that ads do not know where to put, why not see the ads? In fact, when the quality of the second and second tier cities
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