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尤卡·格罗瑙立足于现代资本主义社会的实际,运用凡勃伦、西美尔和利奥塔等人的观点,论述了时尚在现代社会中的地位和影响,揭示了消费社会的来临标志着时尚神话的降生,也标志着时尚作为一种意识形态的最终形成。他进而指出,作为大众文化重要部分的时尚是社会再生产和权力产生的关键机制,它具有阶级性和崇拜性、循环性和转瞬性、强制性和约束性、欺骗性和虚假性、创新性和破坏性等诸多特性。时尚作为一种现代性的文化和经济现象具有自身独特的发生机制和运行模式,它依赖于科技和生产力的发展,借助于广告等大众媒介对人们的日常生活产生着重大而全面的影响。
Yuka Gronau based on the reality of modern capitalist society, the use of Veblen, Simmel and Lyotard et al., Discusses the status and influence of fashion in modern society, revealing the advent of consumer society Marked the birth of fashion myth, but also marks the final formation of fashion as an ideology. He goes on to point out that fashion as an important part of popular culture is a key mechanism for social reproduction and power generation. It has the characteristics of class and worship, cyclical and transient, mandatory and binding, deceptive and artificial, creative and destructive Sex and many other features. As a modern cultural and economic phenomenon, fashion has its own unique mechanism and mode of operation. It relies on the development of science and technology and productivity and has a major and comprehensive impact on people’s daily life through the use of mass media such as advertisements.