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近几年,平价又时尚的快时尚服装品牌风靡一时,在快时尚服装品牌建设中,终端陈列成为关键点,给消费者营造了强烈的视觉感受,引发大众消费群体的购买欲,从而提高品牌整体的自身价值。本文探讨了快时尚服装品牌终端陈列的作用,进行了快时尚服装品牌终端陈列的问题分析,进而从产品组合陈列,主题性橱窗设计,辅助陈列建设,陈列人员培养四方面提出快时尚服装品牌终端陈列改进策略。
In recent years, cheap and stylish fast-fashion clothing brand all the rage in the fast fashion brand building, the terminal display as the key point to consumers create a strong visual experience, triggering the mass consumer groups desire to purchase, thereby enhancing the brand The overall value of their own. This article explores the function of the fast fashion brand terminal display and the problem analysis of the fast fashion brand terminal display. From the four aspects of the product portfolio display, the thematic window design, the auxiliary display construction and the display staff development, the article proposes the fast fashion brand terminal Display improvement strategy.