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在网络经济时代,建立在原工业经济社会基础之上的竞争理论对新型网络经济的解释力度大为下降,网络经济条件下的竞争特点也正在突破传统竞争理论的界域。有鉴于此,首先本文从网络经济影响竞争政策变革的动因入手,深入分析网络经济对传统竞争理论和竞争政策的影响。其次本文认为在网络经济条件下,竞争政策基本概念已经发生了根本性的变革,这种变革体现在竞争概念的革新、垄断概念的重新审视和竞争政策衡量标准的变革三个方面。最后,本文对同一产品的判断标准问题、技术标准协调行为的合法性问题和竞争政策运行机制等竞争政策新课题进行了分析,以说明网络经济对竞争政策的具体影响。
In the era of network economy, the competition theory based on the original industrial economy and society has greatly reduced the interpretation of the new network economy. The competitive characteristics under the network economy are also breaking the boundaries of the traditional competition theory. In view of this, first of all, starting with the motivation of the network economy to influence the competition policy change, this article deeply analyzes the influence of network economy on the traditional competition theory and competition policy. Secondly, this paper argues that under the condition of network economy, fundamental conceptions of competition policy have undergone fundamental changes. These changes are reflected in three aspects: the conception of innovation, the reexamination of monopoly concept and the reform of competition policy. Finally, this article analyzes the criteria of the same product, the legitimacy of the coordination of technical standards, and the new topics of competition policy such as the mechanism of competition policy to illustrate the specific impact of the network economy on competition policy.