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方言电视节目是指各地媒体尤其是地方广播电视媒体,以所在地区为目标市场,以区域性观众为主要定位,以方言这一独特语言表达形式推出的一些节目。方言电视节目从20世纪80年代开始出现,发展至今已进入相对稳定期。在这一发展过程中,方言电视节目呈现许多新异的传播特性,也暴露出收视率增长后劲不足、观众审美疲劳等弱点;本文通过“苏州电视现象”中多个方言电视节目的对比解析,总结出兼顾受众的广泛性、贴近性、娱乐化、平民视角、互动性等是使方言电视节目保持旺盛生命力的重要因素。
Dialect television programs refer to some programs launched by local media, especially local radio and television media, targeting the region where they are located, focusing on regional audiences and using dialects as a unique language. Dialect television programs since the 1980s began to appear, the development has entered a relatively stable period. In this process of development, dialect television shows many new and different characteristics of communication, but also exposed the lack of stamina ratings growth, the audience aesthetic fatigue and other weaknesses; this article through the “Suzhou TV ” in multiple dialects television programs compared Analysis, summed up the wide range of audiences, closeness, entertainment, civilians perspective, interactive, etc. is to make dialect television programs to maintain vitality of an important factor.