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艺术创意产业最近几年悄然走俏,深究背后的原因其是多种因素的结果,它融入了文化、科技和经济等产物,其融合的深度更是深不可测的,这样其凭借其独特的产业价值优势,正在全国的艺术产业市场慢慢的独领风骚,它的成长与发展引起业内的关注度越来越高。从艺术创意产业本身来讲,我国艺术创意产业发展的路还很长,品牌化战略才刚刚生根发芽,笔者重点阐述艺术创意产业与品牌化的关系,从宏观的角度对艺术创意产业与品牌化战略展开论述以及微观方面的两者结合如何实现落地。
The art creative industry has been quietly popular in recent years. The reason behind the study is the result of many factors. It incorporates the products of culture, science and technology and economy. The depth of its integration is even more unpredictable. By virtue of its unique industry Value advantage, is the art industry in the country slowly dominate the market, its growth and development of the industry caused more and more attention. As far as the art creative industry itself is concerned, the development of art creative industry in our country is still a long way. The brand strategy just took root. The author focuses on the relationship between art creative industry and branding. From a macro perspective, the art creative industry and branding Strategy to start the discussion and the micro aspects of the combination of how to achieve landing.