面对微博营销纷繁复杂又急剧变化的现状,我们应该透过现象看清微博营销的本质,本文将从微博营销的本质分析着手,介绍微博营销运用过程中出现的问题,并提出相应对策。 Faced with the complex and rapidly changing status quo of microblogging marketing, we should see through the phenomenon the nature of the microblogging marketing, this article will proceed from the analysis of the essence of microblog marketing, the problems that arise in the process of marketing and using microblog, and put forward Corresponding countermeasures.