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电视直播节目作为一种信息传播的方式,在最大程度上打破了人类传播的时间和空间界限。它具有同步展现事件发生、发展全过程并可进行互动的优势,被广泛应用于新闻、体育、文艺等诸多的节目形式之中。由于电视直播可以取得较高的收视率,对各电视台扩大自身影响力,树立频道品牌形
As a way of information dissemination, live TV programs broke the time and space boundaries of human communication to the greatest extent. It has the advantage of synchronously displaying events, developing the whole process and being interactive. It is widely used in many programs such as news, sports, literature and art. As the live television can get higher ratings, the television stations to expand their influence, establish channel brand shape