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博客已成为网络内容的重要来源。博客搜索引擎Technorati今年4月公布的最新数字显示,全球博客数量已经超过7000万个,并以每天新注册12万个博客、张贴150万篇文章的速度增长。全球各种语言的博客中,位列前三名的是日文(37%)、英文(36%)与中文(8%)。全球前100名最受欢迎的网站中,博客网站就占了12个。博客以成本低廉、文字与影音兼具、易于吸引目标顾客且双向交流,更让企业心动。然而,到底该如何运用博客,许多企业却仍在摸索。目前网络上大多是个人写的博客,企业博客该怎么做?
Blogs have become an important source of web content. The latest figures released by blog search engine Technorati in April of this year show that the number of global blogs has exceeded 70 million and the number of newly-registered 120,000 blogs per day has posted 1.5 million articles. Among the top three blogs in various languages worldwide are Japanese (37%), English (36%) and Chinese (8%). Among the top 100 most popular websites in the world, there are 12 blog websites. Blog low cost, both text and video, easy to attract the target customers and two-way exchange, leaving the company heart. However, in the end how to use the blog, many companies are still exploring. Currently most of the Internet is a personal blog, business blog how to do?