21世纪的设计需要更有效率的国际语言来传达。鲜明的民族个性是一个国家的设计能否在国际设计界占有一席之地的关键所在。文章从信息时代设计的新要求入手,剖析造成我国设计现状的原因,最后以中国文化的特点之一“中庸”为切入点,进而找寻有鲜明个性的设计语言。 21st century design needs more efficient international language to convey. The distinctive national personality is the key to whether a country’s design can have a place in the international design community. Beginning with the new requirements in the design of the information era, the article analyzes the reasons for the current situation of design in our country. Finally, we take “Golden Mean”, one of the characteristics of Chinese culture as the starting point, and then look for the design language with distinct personality.