在感觉到舆论站在自己对立面时,公司经常雇佣公关人员。他们或许正看着难堪的报纸头条,只想着解决麻烦。“我们被误解了,”公司的CEO会说,“我们只是需要更好地讲述我们的故事。”通常来说,这个观点有一部分是真的。当我加入沃尔玛时,公司正集中精力高效经营并让顾客满意。然而就算在我们成为全美最大的公司之后,公众得到的大部分信息仍然来自我们的诽谤者。所以,更好地 When you feel the public opinion is on the opposite of your own, the company often employs public relations staff. They may be looking at embarrassing newspaper headlines, just trying to solve the troubles. “We are misunderstood, ” the CEO of the company would say, “We just need to tell our story better. ” In general, this view is partly true. When I joined Wal-Mart, the company was focused on operating efficiently and satisfying its customers. Yet even after we became the nation’s largest company, much of what the public gets is still coming from our detractors. So, better