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在中国,农产品电子商务起步较晚。实践探索处于较初级的阶段,理论研究也显著落后于实践。如今,农产品电子商务作为现代农产品流通中新兴的流通业务,对于提高中国农产品流通效率和提升农产品国际竞争力而言,它的发展进程及成熟程度、业务模式的选择具有重要理论探索及实际应用价值。随着农产品“卖难买贵”现象的频出,农产品的销售问题受到政策层和农产品生产企业的重视,传统的农产品销售模式面临着众多的发展瓶颈。本文旨在提出适合中国国情的模式,为政府有关部门以及相关企业日后的发展与研究做出一点贡献。
In China, agricultural e-commerce started late. Practical exploration is at a relatively early stage and theoretical research lags far behind practice. Nowadays, the e-commerce of agricultural products, as a new circulation business in the circulation of modern agricultural products, has important theoretical exploration and practical application value in terms of its development progress and degree of maturity as well as its business model in order to improve the circulation efficiency of agricultural products in China and enhance the international competitiveness of agricultural products . With the frequent occurrence of agricultural products “hard to buy expensive ” phenomenon, the sales of agricultural products are valued by policy level and agricultural product manufacturers. The traditional agricultural product sales model faces many bottlenecks in development. The purpose of this article is to propose a model that suits China’s national conditions and make some contribution to the future development and research of relevant government departments and related enterprises.