论文部分内容阅读
最近参加第十次中法商标混合工作组会议,到了法国的名酒之乡干邑地区。这是一个一万人口的小城市,却有几十家酒厂,享誉世界的名酒:轩尼诗、人头马、马爹利、拿破仑、路易十三、路易老爷等都产在这儿。仅轩尼诗一个酒厂,年产名酒三千余万瓶价值300亿元,而现在存在酒库里的酒,就是四年不生产还可以卖四年。那就是说,一个酒厂的陈酒就达1200亿元。轩尼诗在干邑地区不算是最大的。人头马、马爹利以及路易老爷等酒厂都比它大,全市存酒超过一万亿元。这是一个不可想象的天文数字,比这个数字更大的财富是经过几百年努力创造的名酒的牌子,今后
Recently, he participated in the tenth meeting of the Mixed Working Group of Chinese and French Trademarks and went to the Cognac region, a famous wine country in France. This is a small city with a population of 10,000. There are dozens of wineries and famous wines in the world: Hennessy, Remy Martin, Martell, Napoleon, Louis XIII, Lord Louis, etc. are all here. Hennessy only a winery, annual production of more than thirty million bottles of wine worth 30 billion yuan, and now there is wine in the liquor store, that is, four years without production can also be sold for four years. That is to say, the wine of a winery reached 120 billion yuan. Hennessy is not the largest in the Cognac area. Remy Martin, Martell and Lord Louise are all larger than it, and the city has more than one trillion yuan of wine. This is an unimaginable astronomical number. The greater wealth than this figure is the brand of wine that has been created over hundreds of years of hard work.