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山东人民广播电台按照与时俱进,开拓创新的理念,不断探索山东广播的跨越发展之路,形成了宣传、创收、技术事业全面发展的良好局面。 山东电台在改革中,我们一直没有放松理性探索,边实践边总结,形成思路再指导实践,以期实现新的突破。 一、认清广播新优势,打自己的优势牌 2002年伊始,根据本台发展实际,媒体竞争需要和频道节目现状,我们确定的工作重点是:“提升节目质量,全面增强广播的核心竞争力”。全台上下把全面提高节目质
In keeping with the concept of keeping pace with the times and pioneering and innovating, Shandong People’s Broadcasting Station constantly explored the leapfrog development of Shandong Broadcasting and formed a good situation in which the publicity, revenue generation and technical undertakings developed in an all-round way. During the reform of Shandong Radio Station, we have not relaxed the rational exploration, concluded the practice, formed the train of thought and then guided the practice, with a view to achieving a new breakthrough. First, recognize the new advantages of broadcasting, play their own advantages card At the beginning of 2002, according to the actual development of this station, the media competition needs and channel status quo, we determine the focus of work is: “to enhance program quality and comprehensively enhance the core competitiveness of radio ”. The whole station to raise the overall program quality