如今文化旅游发展的“创意转向”日趋明显,文化创意旅游综合体成为了旅游产业转型升级的重要途径之一。本文首先阐述文化创意旅游综合体的发展和研究概况;其次从核心、支撑和相关三个维度总结综合体开发的影响因子组合;再次构建以文化体验为核心,包含基础、核心、延伸三大阶层的开发模式;最后以荆州古城为例进行实证研究。以期为文化创意旅游综合体研究提供理论和方法借鉴。 Nowadays, the “creative shift” of cultural tourism is becoming more and more obvious. The cultural and creative tourism complex has become one of the important ways to transform and upgrade the tourism industry. This article first elaborates the development and research overview of cultural and creative tourism complex. Secondly, it summarizes the combination of influence factors developed by the complex from the three dimensions of core, support and relatedness. Thirdly, it constructs the core of cultural experience, which includes the basic, core and extension The development model; Finally, take Jingzhou as an example for empirical research. With a view to provide theoretical and methodological reference for the study of cultural and creative tourism complex.