Fuchs(2008) argues that the information gifts and commodities are dialectical and entangled. Firstly, Cheal (1988) have given the definition for gift economy that it is mainly an exchange mode where commodities are not for selling but rather given without any rewards. There is no obligation to ret for free gifts, nor expectation that they will be reted(Elder-Vass 2015). Anderson (2009) mentioned digital merchants take advantage of the consumers desire for free commodities. They use free gifts as a stepping-stone for them to rapidly expand customers scale, occupy a larger market share, so that to eventually achieve a competitive advantage. This paper would use the website YouTube as an example to illustrate how this entanglement operates.