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办报难,办报难,难在办一版,难在办“要闻”。多难?说“难于上青天”是夸张,但算个“老大难”,怕没有一个搞新闻的会持异议。这让人头晕脑胀又叫人魂牵梦萦的“要闻”呵! “要闻”之难者多矣,大略言之,不外会议消息多,领导人一般性活动的消息多,讲话和大块文章多,空话套话多,如此等等。因了这几多,便有老百姓读报“从报屁股读起”之类的讥议。副刊、后几个版上的专刊文章乃至新闻,离生活近,离基层近,离老百姓近,近则“可读,可信,可亲”,有亲和力,于是离“进”庶几近矣。换言之,我们不少报纸,是靠后几版走进我们的受众之中的。
Difficult to run a newspaper, hard to do “news.” How hard is it? It is an exaggeration to say “hard to get on with the sky.” This makes people dizzy, also known as the “dream” Oh! There are many more news about the news, but there are more news and information about the leaders’ general activities, more speeches and large articles, more crap words, and so on. Because of these many, there are people reading newspaper “reported from the buttocks,” the kind of ridicule. Supplements, the latter few editions of the special articles and even news, from life near, from the grassroots, near from the people, nearly “readable, credible, amiable,” affinity, so from the “into” Shu almost carry on. In other words, quite a few of our newspapers are coming into our audience on later editions.