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文章在阐述了军人消费特征、消费态度、消费动机和军人消费者关心点的基础上,深入分析了军人消费需求的现状,提出了改善军人消费需求的基本思路:进一步提高军人消费水平;优化军人消费需求结构;健全对军人的优惠政策;建立与军人消费需求相适应的工资福利制度。
On the basis of expounding the characteristics of military personnel’s consumption, attitude towards consumption, motivation for consumption and military consumer’s concern, the article analyzes the current situation of military consumer’s demand in depth and puts forward the basic idea of improving military’s consumption demand: to further raise the level of military consumption; to optimize military personnel The structure of consumer demand, the improvement of preferential policies for military personnel, and the establishment of a wage and welfare system that is commensurate with the consumption needs of military personnel.