旅游业在随着经济的发展而呈现出一片繁荣的局面,旅游市场主体的竞争日益激烈,在旅游市场发展的外力倒逼下,旅游文化产业要想做大做强就需要选择正确的发展策略,从旅游文化产业品牌设计出发,突出旅游文化产业的特色。文章在分析旅游文化产业品牌设计之路时强调对于本土旅游文化资源的开发,以地域的创新性为其着力点,综合开发出具有较强吸引力的品牌设计。 With the development of economy, tourism presents a prosperous situation. The competition of the main body of tourism market is becoming more and more fierce. Under the force of tourism market development, tourism and cultural industries need to choose the right development strategy if they want to become bigger and stronger , Starting from the tourism and cultural industry brand design, highlighting the characteristics of tourism and cultural industries. When analyzing the brand design of tourism and cultural industries, the article emphasizes on the development of local tourism and cultural resources, focusing on the innovation of the region and comprehensively developing the attractive and attractive brand design.