面对新媒体咄咄逼人的态势,纸质媒体如何做活新闻宣传报道,使之生存并发展,是一个值得报业从业人员认真思考的问题。纸质媒体要在竞争中取胜,出路在于做到“三贴近”,坚持在“三贴近”中寻求自身的优势。结合 In the face of the overwhelming new media situation, how the paper media can make news coverage and make it survive and develop is a question worthy of serious consideration by newspaper practitioners. The way out for the paper media to win in the competition lies in achieving “three closeness” and insisting on seeking its own advantages in the “three closerness.” Combined