有些创业模式的成功,看似是试出来的,其实偶然中又有其必然性。很长一段时间里,“央视+超市”的营销模式,是消费品行业中很教科书式的打法。在那个时代,商家只要有效率地控制好少数媒体和少数渠道,就会形成产品和用户的有效互动,消费品巨头们如法炮制着一代代的明星产品,屡试不爽。互联网将消费者行为打散了。广 The success of some entrepreneurial models seems to be tried out, in fact, there are inevitably its own. For a long time, the marketing model of “CCTV + Supermarket” was a textbook-style play in the consumer goods industry. In those days, as long as the merchants effectively controlled a small number of media outlets and a few channels, the effective interaction between products and users would be formed. Consumer giants tried their best to make the best of the best in the world. The Internet broke consumer behavior. wide