日前,在香港的会展中心、铜锣湾、中环的黄金大道上到处都可以看到海信等离子“流动”的身影。海信等离子形象广告非常醒目地披在了过海线、港岛线、九龙线、新界线香港四条主要线路的公交巴士车体上,这是国内首家著名企业首次大规模地利用香港公交线路做品牌宣传广告。香港是世界贸易中心,也是中国企业面向世界的最重要的窗口。广交会期间经过香港入境的海外客商和游客超过400万人次,五·一期间香港游客超过了2000万人次,清新靓丽的海信等离子形象广告在双层巴士上颇为引人瞩目。今年,是海信实施国际化战略的关键一年,去年以来随着海信等离子、液晶电视在欧美等国际市场的快速增长,海信已经成为平板类高端电视中国市场的最大提供商,这就迫切需要在国际市场树立自由品牌,真正实现从产品出口到 A few days ago, Hisense Plasma “Mobile ” was seen everywhere in the Hong Kong Convention and Exhibition Center, Causeway Bay and the Golden Mile in Central. Hisense plasma image advertising is very eye-catching drape over the line, Hong Kong Island Line, Kowloon Line, the New Territories line four major bus routes on the bus body, which is the first well-known domestic large-scale use of public transport routes to do Brand advertising. Hong Kong is a World Trade Center and the most important window for Chinese enterprises facing the world. During the Canton Fair, more than 4 million overseas businessmen and tourists came in through Hong Kong. During the May 1 holiday, more than 20 million tourists came from Hong Kong. The fresh and beautiful Hisense plasma image advertisement attracted considerable attention on the double-decker bus. This year marks a crucial year for Hisense to implement its internationalization strategy. As the rapid growth of Hisense Plasma and LCD TVs in the international markets such as Europe and the United States since last year, Hisense has become the largest provider of flat-panel high-end TVs in the Chinese market, which urgently needs The international market to establish a free brand, the real export from the product