烟草品牌延伸广告是烟草商规避已有法律禁止性规定,间接为烟草产品做广告的一种手段。在我国已批准世界卫生组织《控制烟草框架公约》的背景下,借鉴欧盟及主要成员国禁止烟草品牌延伸广告的相关立法,以完善我国现有法律法规。 Tobacco brand extension advertising is to avoid tobacco companies have banned the law, indirectly, as a means of advertising tobacco products. In our country has ratified the World Health Organization “Tobacco Control Framework” in the context of drawing on the EU and major member states banned tobacco brand extension of the relevant legislation to improve our existing laws and regulations.