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据易观国际统计,2012年中国网上零售市场规模超过13000亿元人民币,占据全国社会消费品总额超过6%。2012年传统企业电商投入力度加大,成为资本拉动市场增长的主要力量。预计未来几年传统零售增长放缓,而线上交易占比将持续上升。
According to Analysys International, the online retail market in China surpassed 1.3 trillion yuan in 2012, accounting for more than 6% of China’s total social consumer goods. In 2012, E-commerce of traditional enterprises increased their investment and became the major force for capital to drive market growth. Traditional retail growth is expected to slow in the next few years, while the proportion of online transactions will continue to rise.