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根据网购产品包装设计的特点,分析其影响因素,提出建立一套网购产品包装设计质量评价体系,并给出了利用网购产品包装设计质量评价方法进行评价工作的详细过程。力求将人的主观感受用定量数值的形式以客观呈现,提高网购产品包装设计效果综合评价方法的可操作性,从而使评价结果更为科学客观。
According to the characteristics of online shopping product packaging design, this paper analyzes the influencing factors and puts forward a set of evaluation system of online shopping product packaging design quality. The detailed process of using online shopping product packaging design quality evaluation method is given. It seeks to objectively present the subjective feelings of the people in the form of quantitative values and enhances the operability of the comprehensive evaluation method of online shopping product packaging design effects so as to make the evaluation results more scientific and objective.