一、科学审视目标受众，追求受众市场最大化圈定有效听众群的一个重要标准是看他有没有收听习惯，有没有可能成为广播的热心听众。广播的老年受众市场是千差万别的，对有效的目标受众再进行更具体、更科学地分析并划分若干个层次，如可以从经济收入状况、文化知识状况、年龄层 First, scrutinize the target audience scientifically and pursue the maximization of the audience market An important criterion for delineating an effective audience is to see if he has any habit of listening and is not likely to become an enthusiastic listener to the broadcast. Broadcast elderly market is vastly different, the effective target audience and then conduct a more specific, more scientific analysis and divided into several levels, such as income from the state of the economy, the status of cultural knowledge, the age group