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在移动传播时代,体育新闻作为报纸的主要内容也在创新中不断改变着报道的风格,其中,南方都市报对体育新闻的报道一直在尝试着风格的改变,并且取得了良好的效果。本文主要分析了南方都市报在体育新闻策划以及报道风格中的创新表现。南方都市报的体育新闻经过10年的发展历程,逐渐形成了一种独特的报道风格,这种风格使体育新闻在演进过程中形成了娱乐化与分众化的发展模式,并且这种模式也符合现阶段主流媒体的发展趋势。而南
In the era of mobile communication, the sports news as the main content of the newspaper also constantly changes the style of reporting in the innovation. Among them, the Southern Metropolis Daily’s coverage of the sports news has been trying out the style change and has achieved good results. This article mainly analyzes the innovative performance of Southern Metropolis Daily in sports news planning and reporting style. After 10 years of development, Nanfang Dushi Bao’s sports news gradually formed a unique style of reporting, which made the sports news develop an entertaining and differentiated development model in the process of evolution, and this model is also in line with The current mainstream media trends. And south