二十一世纪网络渗透进了人们工作生活的方方面面。政府在党政路线宣传、服务人民、发扬模范风格方面有很多地方可以用到新媒体的力量,网络也为各种新思想、新信息的交流和交换提供了新的平台。本文阐述了新媒体的内容、特征和作用,并探讨了新媒体对党建工作的帮助。 Twenty-first Century network penetration into all aspects of people’s work and life. The government can use the power of new media in many areas such as publicizing the party and government lines, serving the people and carrying forward the exemplary style. The network also provides a new platform for the exchange and exchange of new ideas and new information. This article expounds the content, characteristics and functions of new media and discusses the new media’s help to the party building.