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驰名商标的保护是我国知识产权保护的重要部分,且我国对驰名商标采取的不限于特定商品类别的扩张保护模式已远远超出其他知识产权保护水平,甚至有更严格法律保护的国际趋势。因此,企业有必要了解我国对驰名商标的法律保护现状及其认定途径和可采取的保护措施等,才能更好地在竞争中保护自身利益,取得长足发展。
The protection of well-known trademarks is an important part of intellectual property protection in our country. Moreover, the expansion protection mode of well-known trademarks in our country that is not limited to specific product categories has far exceeded other levels of intellectual property protection and even more stringent international trends of legal protection. Therefore, it is necessary for an enterprise to understand the status quo of China’s legal protection of well-known trademarks and the ways in which they can be identified and the protective measures they can take so as to better protect their own interests in the competition and make substantial progress.