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随着国务院对福建海峡西岸经济区建设的重视,作为第三产业——旅游业将成为海峡西岸建设的重要一项。海峡西岸有着丰富的自然和人文资源优势,比如武夷山、鼓浪屿、闽南文化、客家文化、妈祖文化等等;但旅游业的发展归根到底还是旅游人才的培养。而导游被称为“旅游业的灵魂”直接关系到旅游业的整体形象。因此培养一支高素质的导游队伍,对于海峡西岸旅游业的发展有着重要的意义。
As the State Council attaches importance to the construction of the economic zone on the west side of the Fujian Strait, as a tertiary industry - tourism will become an important one in the construction of the west bank of the Taiwan Straits. The West Bank of the Straits has rich natural and human resources advantages, such as Wuyishan, Gulangyu, Taiwanese culture, Hakka culture, Matsu culture and so on; but the development of tourism in the final analysis is still the cultivation of tourism talents. The tour guide is called “soul of tourism ” directly related to the overall image of tourism. Therefore, cultivating a high-quality tour guide team is of great significance to the development of the tourism industry in the west side of the Straits.